Who’d a thunk it?
Can’t say as I blame them though–in this uncertain economy, who among us wouldn’t try and snag a few extra bucks riding the coattails of one of the NBA’s biggest stars. Still, their efforts are, to say the least, dreadfully cheesy.
Let’s start with the LeBron Burger now being served at OneBurger in Coral Gables. While not on the same gastronomic level as the LeBron MVP sandwich they serve at the Carnegie Deli, it is not without it’s own charms. It starts with a burger of Kobe beef (a nod to Kobe Bryant, who unlike LeBron, has won a few championships…ZING!), Swiss cheese, jalapeno peppers (to add heat–get it, heat as in the Heat of Miami…terrible, I know), and an onion ring, to symbolize the championship ring the team is expected to win now that LeBron has come to town.
I give the LeBron Burger a 4 out of 10 on the cheesiness scale–it probably would have scored higher, but damn it does sound delicious. Like everything else, it could definitely use some bacon.
Next up, The Gansevoort Hotel in Miami Beach is offering up the “Heat Suite” for fans of the team to spend the night, so long as they have $2500 to blow on a hotel suite. But for that exorbitant amount of money you get a few perks to enjoy–there’s private cabana access, an iPod with some of King James’ fave tunes, and you get to munch on some of LeBron’s choice of snacks. Oh, did I mention the suite also includes the use of a Ferrari F430? Yeah, that is pretty boss when you think about it.
I give the “Heat Suite” a 7 out of 10 for cheese factor–while cruising South Beach in a Ferrari is seven kinds of awesome, and guaranteed to score you some sweet Miami beach poon, the LeBron snackfest and eclectic mix of tuneage are the sorts of things only diehard LeBron maniacs would dig. Your average Heat fan…not so much.
Then we come to the “LeBroyal Treatment” at the Seven Seas Aveda Spa & Salon at the Newport Beachside Hotel, a $149 spa treatment that includes six different items (in honor of James’ new jersey number), ranging from the usual things like a massage and manicure, to a jet-ski rental, and finally a six-pack of beer.
Ummm…sure.
Sorry, but you need to put a little more effort and creativity into it if you’re going to cash in on LeBronamania…9 out of 10 on the cheese factor, only because you get a six-pack, and possibly a happy ending.
[Seattle Times]