So much for embracing the role of villain. Looks like LeBron is going to try and repair his fractured reputation by starring in a Web-based animated series called “The LeBrons.” The series will debut in the spring on James’ YouTube channel, as well as his personal website, www.lebronjames.com, and will feature LeBron voicing the many characters found in his popular Nike commercials.
That’s right—as if one animated LeBron wasn’t enough, you get a mess of them, including 16-year-old Kid LeBron, Business LeBron, the elderly Wise LeBron, Athlete LeBron, and judging from the picture, cute Asian girl LeBron, and token white kid LeBron, which, to me anyway, seems like a stretch for King James’ vocal talents.
Guess they left Narcissistic LeBron on the cutting room floor. That’s probably for the best.
From the NY Times…
The cartoon series, called “The LeBrons” and planned for a spring debut on its own YouTube channel and Mr. James’s Web site, lebronjames.com, will revive the characters from a popular series of Nike commercials in which Mr. James played four versions of himself: the youthful and wide-eyed Kid LeBron; the physically adept Athlete LeBron; the smooth and savvy Business LeBron; and an ornery elder statesman called Wise LeBron.
“I’m mostly a kid at heart,” Mr. James said of these manifestations, “and I’m the athlete, of course, that everyone sees. But I also have a business side, a cool side, and I love antique stuff and classical music. I guess that’s the old man side of me.”
“The LeBrons,” whose first season will consist of 10 episodes of five to six minutes each, will center on the world of 16-year-old Kid LeBron and his life in Akron, Ohio, using authentic locations from that city, where Mr. James was born and raised.
Like a latter-day “Fat Albert and the Cosby Kids,” each episode will convey a message — the value of staying in school, staying off drugs or sticking by your family — while its character design and wry sensibility owe an inspirational debt to “The Boondocks,” the satirical comic strip and television series created by Aaron McGruder.
“ ‘The Boondocks’ is very edgy,” Mr. James said, “but it has some great points, too, and if you can extract yourself from how edgy it is, you can find that point and you can use it.”
Yeah, this will go over well with the kids, because if there’s anything I know about children, it’s that they really take to being taught life lessons by their favorite cartoons. Big swing and a miss there. Maybe the first episode of “The LeBrons” can focus on how not to alienate an entire city and its fanbase by humiliating them with an hour long, ego stroking television special so the whole world can watch you break their collective hearts in prime time.
I’m sure you could count Jim Gray in on that.