Someone somewhere thought this would be a fantastic idea for intermission entertainment, and they were somewhat right, assuming you’re one of those people who enjoy seeing drunken college kids throw up on an ice hockey rink. If you’re not into steady streams of puke, whether it be hilarious or not, then this promotion probably wasn’t for you.
The Rapid City Rush of the Central Hockey League went the non-traditional route with their between periods activities during the January 20th game against Missouri, a night in which students were able to cash in on a buy one, get one free promotion. Instead of fans shooting pucks through a tiny space and into the net for fabulous prizes, the Rush decided to pit a pair of two member teams from opposing schools—South Dakota School of Mines & Technology and Black Hills State University—in something they dubbed the “College Olympics,” which was a relay of sorts that involved the participants running on the ice, riding on a cooler, and spinning around a hockey stick. At some point during the relay the male members of the teams were instructed to chug four beers, which they did, and the result were puketastic.
From the Rapid City Journal…
The relay was deemed the “College Olympics” by the Rush as part of the annual college night promotion where students get two-for-one tickets.
During a race that included running on the ice, riding on a cooler and spinning around a hockey stick, each of the male students chugged four beers. One student vomited twice and the other male student vomited once, according to spectators. A photo shows one student hunched over with an obvious steady stream of vomit pouring from his mouth.
Needless to say, many of the Rush patrons were not impressed with the antics of the college kids, nor with the Rapid City organization for organizing such an inappropriate event. The team’s General Manager, Tim Hill, apologized on behalf of the organization and vowed that something like this would never happen again…
“It was meant to be fun, but it went completely wrong,” said Hill. “I apologize on behalf the organization. Obviously it was in poor taste. The intermission game was not appropriate, and it’s just something we will never do again.”
Here’s a picture from the “College Olympics,” but not THE picture of the moment the Rapid City Rush’s arena turned into a vomitorium (courtesy The Rapid City Journal)…
Two final points I think need to be made—first off, the kids from South Dakota School of Mines & Technology and Black Hills State University, along with the marketing team for the Rapid City Rush, had to have known that this stunt wouldn’t end well, and secondly, why didn’t the collegians use the helmets as barf receptacles, instead of sullying the ice surface with their regurgitation. Thought college kids were supposed to be smarter than that, even after pounding back four ice cold frosty beverages.
[H/T to Puck Daddy]